Will Hoffman Designs

Wynton Marsalis 50th Campaign + Box Set

I was hired by jazz great, Wynton Marsalis, to art direct his 50th birthday campaign and also by Sony to design the packaging for the “Swinging into the 21st” box set and the “Selections From...” single disc. After exploring many concepts I was asked to work Wynton's official logo into the "50th" identity. The identity worked well across all aspects of the campaign which included a Facebook contest, print ads, posters, collectibles, and website redesign.

Wynton Marsalis identity

Wynton Marsalis Swinging into the 21st Box Set

Wynton Marsalis Swinging into the 21st Box Set

Wynton Marsalis Selections from Swinging into the 21st

Wynton Marsalis website redesign

Wynton Marsalis Jazztimes ad

Jazztimes half-page.