Will Hoffman Designs
io5 Visual Identity + Website
io5 builds web and mobile apps. For the logotype I created a custom script representing io5's commitment to craftsmanship and kept it geometric, modern, and chiseled as a nod to the technical nature of their work. This was complimented throughout the system and website by geometric and industrial typography. I designed a one page site using parallax scrolling as a means to incorporate images and copy that reflect a tradition of fabrication, hard work, and quality, representing the agency's signature process.