Will Hoffman Designs


Art director, graphic designer, creative, thinker, perpetual student, educator, musician.

I am a freelance art director currently working at Ogilvy & Mather on IBM. I am also an adjunct professor of visual communications.

I received my MFA in communications design from Pratt Institute in 2013. I received my BA in music and art from New York University’s Gallatin School of Individualized Study in 2000.

I discovered graphic design when I began producing flyers and posters for my bands at NYU. I never looked back. Since then I have worked in branding, digital, advertising, publishing, motion, entertainment, and events. I am equally invested in digital and print experience and love the intersection of the two.

I still manage to perform and record music on occasion, playing trumpet, guitar, and singing. I live in Beacon, NY with my beautiful wife, Katie, and our creative toddler, Matilda.