Will Hoffman Designs
How To Outgrow Your Competition with the Cloud
My partner, Stephanie Cajucom, and I were tasked with reimagining an IBM Cloud whitepaper as a more socially friendly SlideShare asset. We decided to distill the technical and sterile information into a human narrative and presented it in an editorial style that was alternative for IBM. The goal was to make it pleasurable to read while still providing the expertise and utility that the IBM audience expects. Our client calls it “The Little Asset That Could” as it continues to perform well.